New Raerity
October 17, 2008
Updating the Rærity website had been a priority since its launch in December of 2004, two months after the birth of Rærity itself, my bedding and home textiles venture. Like most best laid plans, web content refreshing was steadily surpassed by the more demanding areas of the business: product development, sales and marketing endeavours, distribution expansion. By late 2006, Rærity had moved beyond the bedroom, and morphed into a full decorating service for residences in Shanghai, offering a complete, turn-key solution.
Working creatively in a three dimensional platform brought me immense satisfaction, I was indeed fortunate to have had the opportunities to realize and execute ideas and designs that were both challenging and inspiring. The most rewarding aspect was always the clients' reaction when they entered their 'new' home.
Always fluid and persistently in flux, life appears to take on a new direction for me every two years. After life-altering change that manifested in the form of a rare (can it be otherwise?) malignant tumour diagnosed in September of 2007, along with surgery for its removal and other adjuvant therapies later, Rærity once again shifts into a new dimension. As my creativity evolves, I have decided to withdraw my energy and efforts from interior decorating and focus on using my voice to reach and touch.
Rærity may exist as a separate legal entity, but it remains an extension of me. The New Rærity website now also functions as my blogging platform, a tool to keep me writing consistently. From nothing in four years to weekly updates - extreme and drastic is how we like it.
Here I am again, perched, happily, on the precipice of change.
Welcome to the New Rærity, it's constantly a work in progress. Hope to see you again soon!
Working creatively in a three dimensional platform brought me immense satisfaction, I was indeed fortunate to have had the opportunities to realize and execute ideas and designs that were both challenging and inspiring. The most rewarding aspect was always the clients' reaction when they entered their 'new' home.
Always fluid and persistently in flux, life appears to take on a new direction for me every two years. After life-altering change that manifested in the form of a rare (can it be otherwise?) malignant tumour diagnosed in September of 2007, along with surgery for its removal and other adjuvant therapies later, Rærity once again shifts into a new dimension. As my creativity evolves, I have decided to withdraw my energy and efforts from interior decorating and focus on using my voice to reach and touch.
Rærity may exist as a separate legal entity, but it remains an extension of me. The New Rærity website now also functions as my blogging platform, a tool to keep me writing consistently. From nothing in four years to weekly updates - extreme and drastic is how we like it.
Here I am again, perched, happily, on the precipice of change.
Welcome to the New Rærity, it's constantly a work in progress. Hope to see you again soon!
